Noise and misinformation, especially on climate, has long been a problem on social media.
To counter this, Australian not-for-profit the Climate Council has created a Facebook Messenger chatbot to inform people about climate science.
Launched on its Facebook page last week, it’s an effort to connect with younger people who are interested in issues like climate change, but aren’t the most engaged with the organisation — largely due to broader information overload.
“Young people are saturated on social media because they’re the most active on it, we know that they care and that they’ve got the thirst for information,” Nelli Huié, digital manager at the Climate Council, explained. Read more…